2013 Dodge Dart SXT Rallye: This Angle Looks Good
November 26, 2013
Granted, you'll only see the Dodge Dart like this right before it mows you down, but it's one of the car's more flattering angles. Actually, that's not totally true. The 2013 Dart looks pretty good overall with a more distinct front end than most in its class. But there's no making peace with the tail end. There's just a whole lotta rear-quarter fender out there.
My only beef is that with the exception of the grille and solid rear taillight panel, there's just not much Dodge here. Or rather, there's not much Charger or Challenger here. There's not even much, if any Avenger here, although one could reasonably assert that's a good thing. But at least those late '60s Darts, with the upright greenhouse and long-hood proportions, bore more than passing resemblance to the Chargers, and later Challengers, of the day. Today's Dart looks nothing like the pony car or muscle sedan with which it shares a badge.
Who knows if this affects sales. Probably not. Mine's an aesthetic complaint, and I'm the guy that Dodge marketers wish would go away. They don't care what I thought the Dart was or should be. They want buyers who respond to Tom Brady and Travis Pastrana. They want buyers with no preconceived notions, and those who don't believe the Patriots are the most soulless, unimaginative and desperate team in football.
We'll see how they feel when the redesign comes around in 2016 or '17.
Dan Frio, Automotive Editor