Hyundai has had a head start, but its Korean brother Kia has established itself as more than a purveyor of merely cheap transportation. With attractive designs and ever-improving quality, the lineup at your local Kia dealership ranges from the bargain-priced Rio, up through the Civic-sized Spectra5 and Spectra, to the high-value mainstream Optima and luxury Amanti sedans. The Sorento and Sportage SUVs cover that segment while the stalwart Sedona is the minivan. Almost by definition Kia shoppers are looking for a great deal. Start by locating a certified Kia dealership at Edmunds.com and getting an instant online price quote.