Tustin Mazda Car Dealership Tustin California | Edmunds
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Tustin Mazda Sales Reviews

  • 28 Auto Center Dr
  • Tustin, CA 92782 (map)
  • (855) 404-6325
  • Chat with Dealer
Sales Rating:

How to buy a car under invoice - on the internet!!!

Written by cabolissa on 03/18/11 03:41:54 PM PDT Go back to Sales reviews
Recommend this dealer? Yes Purchased a vehicle from this dealer? Yes

Jimmy was fantastic! I was shopping for a CUV and had "anonymously" driven at least 5 different models over the course of 2 weeks. I politely told the salespeople that I wasn't the decision maker and they pretty much let me go. I tried the Hyundai Tucson, Kia Sportage, Nissan Rogue,VW Tiguan and the Mazda CX-7. I'm a penny pinching single mom and didn't want to get taken to the cleaners by an auto dealer. Luckily, I'd watched my dad (an extreme car nut) wheel and deal with the best of them over the years, and learned a thing or two. I was prepared to drive up to 75 miles for a good deal, and I let the dealers know this. I used the internet to my advantage. I said I'd be the quickest sale to the best deal. I created a feeding frenzy and soon internet/fleet managers all around OC and Riverside counties were fighting for my business! I offered invoice price (out the door), and then had them pound out the details and do the back and forth. 10% of the dealers never responded. About 60% of the salespeople wanted me to come in before negotiating, but I held firm. I said I had already test driven the car, knew what options I wanted (using the online tools provided by each manufacturer), but wouldn't be buying in person. I have an energetic 3 year old who doesn't appreciate the art of negotiation and won't stand for hours in a dealership, if you know what I mean. I'd need the deal, fully approved (financed, not pre-approved) and ready to go before I'd step foot in the dealership. And 30% of the dealers understood my seriousness and we began an email relationship. Anyone that wouldn't come down to invoice within 3 emails was crossed off my list. I still had about 6 dealerships working the deal. I narrowed that down to 4 when we were talking about financing terms. I don't have spotless credit (somewhere in the high 600's), so interest rate was key for me. The lower, the more options I could add to my new car. I never went above invoice, and that includes tax/registration/fees included. I know the dealers don't pay invoice for their cars, and with incentives and hold backs, they make good money selling at invoice. However, when you add in the tax/license/fees, they're really not making much of a profit. The sale is really only for their volume bonus. Some salespeople won't bother with it, but others will. My final 3 dealers were Frank at Tustin Hyundai, Jimmy at Tustin Mazda, and Elisa at Temecula Mazda. Hyundai couldn't beat the 0% interest rate at Mazda, so that was the ultimate choice. I let Jimmy know it was between him and Temecula Mazda, and he threw in lifetime car washes and complimentary service club membership with a free oil change. We first corresponded on Thursday around 4pm. We did all the negotiating/financing over email (application, scanned him all my info: license, pay stubs, etc) on Friday, and I had my appointment to take delivery on Saturday. It was a quick deal. My Saturday appointment was very fast, all I had to do was fill out the papers, sign the contracts, learn about my new car, and I was out of there in just over an hour! My 15 year old was with my son in their awesome kids room, complete with toys and a flat screen TV! Couldn't have been easier. They even synced the bluetooth on my blackberry for me! What a great experience! I will do ALL my servicing there, and will buy my next car from them too. This is the best way to buy a car in my opinion! [violative content deleted]

Dealership Experience

How quickly did the dealer respond to your email inquiries? Less than 1 hour While you were at the dealership, did you feel the dealership used your time well throughout the purchase process? Yes Did the dealer honor all commitments made? Yes

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