South Bay Honda Car Dealership Milpitas California | Edmunds
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South Bay Honda Sales Reviews

  • 920 Thompson St
  • Milpitas, CA 95035 (map)
  • (408) 540-6614
  • Chat with Dealer
Sales Rating:

Dishonest and Should Be Ashamed

Written by grantschim on 10/28/13 11:20:34 AM PDT Go back to Sales reviews
Recommend this dealer? No Purchased a vehicle from this dealer? No

Worst experience ever! Very dishonest dealership! Spoke to a salesperson, Ming, on Friday. I asked about a specific vehicle and gave him the stock number. He confirmed it was available and after a few calls back, we settled on a price for this 2013 Honda Pilot. I told him that I would be traveling nearly 4 hours to buy this so I needed a firm price and he said it was. We also discussed my trade in and determined that I would get the most for it by taking it to CarMax instead of trading it in. On Sunday, I called and spoke to Ming to confirm that this vehicle was still available. He said it was. I again, confirmed the price and he agreed. I told him that we would have to stop in Fresno, sell the Jeep, and then we'd be there in about 4 to 5 hours to buy the car. We did sell the Jeep and drove to the dealership to buy this 2013 Honda Pilot. When we arrived. Ming had a 2014 Honda Pilot parked out front and said this was a new 2014 because the 2013 we were talking about is being used by the owner's wife so it wasn't available. When we sat down inside, Ming told me that since it was a 2014 instead of a 2013, it would be $500 more than what we discussed. I was LIVID! I had just driven 4 hours, sold my wife's Jeep and now he is changing what we discussed. I told him that if the 2013 is no longer available, then he would need to sell me the 2014 for the same price. He would not. He said he couldn't do that, but insulted me by trying to convince me that it was only a few hundred dollars difference. Needless to say, we walked out of there without a new vehicle. We invested an entire day to this and left empty handed. My wife and I were shaking with anger and frustration. While we were in the area, we looked around on the Internet and found another vehicle at another dealership. It wasn't exactly what we were looking for, but we went there and bought it anyway. The dealership we bought it from (Dublin Honda) was very professional and kept to their promised price that they quoted over the phone. They had us in and out within a half hour and we headed home with a new car. South Bay Honda did a total "bait and switch" knowing that we were traveling a good distance and they tried to screw us. They should be ashamed of themselves and Honda corporate is going to be hearing about this experience as well.

Dealership Experience

How quickly did the dealer respond to your email inquiries? Not applicable While you were at the dealership, did you feel the dealership used your time well throughout the purchase process? Not applicable Did the dealer honor all commitments made? Not applicable

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I am Bill Brenner, the managing partner of South Bay Honda. I would like to sincerely apologize for your entire experience here and accept full responsibility for it. We made a number of mistakes, all of which were fundamental and avoidable. I have taken extensive measures, both disciplinary and educationally, to assure this situation will not happen in the future. I would like to offer to pay the expenses you incurred during your trip; fuel, food, etc. Please let me know if this would be acceptable and we can go from there. Lastly, please know that we are truly sorry for the experience you were subjected to. It should never have happened. We’re only interested in making the buying and/or servicing experience painless and expeditious. Thank you for your consideration. Bill Brenner

  • By bbenak
  • on 01/27/2014
  • 12:18:58 PM PST
  • (dealer response)
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