GALESBURG, Illinois — Yemm Chevrolet Buick GMC Chrysler Jeep Dodge Ram is donating $100 for every new and used car sold in November to the Muscular Dystrophy Association (MDA) of Central Illinois in its Drive 2A Cure campaign.
Not only is the drive to help showcase the dealership's new emphasis on putting its marketing budget toward community events, it's a disease that impacts the Yemm family personally.
Sara Yemm, guest-relations manager, was diagnosed with limb-girdle muscular dystrophy nearly 10 years ago at age 13, she told Edmunds, but only recently reached out to MDA toorganize the drive.
To launch it, the dealership hosted a kick-off party the first weekend in November with an auction, lunch, face painting and a bounce house that garnered $5,000 to help those who have muscle diseases that limit people's ability to walk, move, smile, talk and breathe.
"We had a lot of people who wanted to help, so the donations really came in that first weekend," Yemm said.
Depending on what type of sales month they have, she expects to raise $7,000-$10,000 for the cause.
Yemm says the dealership has gotten a lot of exposure because several media outlets have sought her out for on-air interviews.
"We didn't jump in as a way to push sales," she said. "We are trying to put more into investing in our own community to help others."
Edmunds says: Reaching out to help others sometimes helps those close to home.