Wireless Connectivity Systems Top Car Shoppers' Wish Lists, Study Finds | Edmunds

Wireless Connectivity Systems Top Car Shoppers' Wish Lists, Study Finds


Just the Facts:
  • Wireless connectivity systems are at the top of most car shoppers' wish lists, according to the J.D. Power 2014 U.S. Automotive Emerging Technologies Study released on Thursday.
  • The systems create a communication link between electronic devices such as smartphones and the vehicle.
  • Most consumers surveyed said the system should be standard equipment on the next vehicle they purchase.

WESTLAKE VILLAGE, California Wireless connectivity systems are at the top of most car shoppers' wish lists, according to the J.D. Power 2014 U.S. Automotive Emerging Technologies Study released on Thursday.

The systems create a communication link between electronic devices such as smartphones and the vehicle.

Most consumers surveyed said the system should be standard equipment on the next vehicle they purchase.

"Smartphone ownership has increased to 70 percent in 2014 and consumers want the same connectivity in their vehicle as they are used to getting from their smartphone, computer or tablet," said Mike VanNieuwkuyk, J.D. Power executive director of global automotive, in a statement.

Consumers also desire a device/application link, which allows them to view and control electronic devices and apps through the factory-installed equipment on the vehicle.

Other technologies that car shoppers are most willing to pay to have in their next vehicle are surround-view or rearview camera systems, active shutter grille vents, wireless charging station, advanced accident notification system and smartphone navigation vehicle interface.

Nearly one-fourth or 24 percent of those surveyed express interest in paying to have autonomous driving mode — priced at around $3,000 — in their next vehicle, up from 21 percent in 2013 and 20 percent in 2012.

Few people were interested in cockpit controls that are accessed by using hand gestures.

Edmunds says: For car buyers, it's all about being connected.

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