Volvo's U.S. Revival Includes Developing Dealer Network | Edmunds

Volvo's U.S. Revival Includes Developing Dealer Network


LOS ANGELES Volvo announced a major product offensive over the next five years and said it will develop its dealer network to support new vehicles and jumpstart U.S. sales. The announcement was made at the 2014 Los Angeles Auto Show.

The Swedish automaker said the ambitious plan includes "a focus on developing the dealer network to ensure the infrastructure is in place to support brand development and new products."

The sweeping overhaul also includes "a drive to improve service operations and deliver real profit opportunities to the dealer network as well as an uncompromising approach to service quality," Volvo said.

The brand's marketing budget will double in the next year to support a complete renewal of the entire model range and to better position Volvo against Mercedes-Benz, BMW and Audi.

"Volvo is in the U.S. to stay," said Hakan Samuelsson, Volvo Cars CEO, in a statement. "Not only will we stay, we will prosper."

The 2015 Volvo XC90 SUV and the new V60 Cross Country wagon are the highlights of Volvo's L.A. show offerings.

Edmunds says: Car shoppers should see some major changes at Volvo showrooms in the near future as the ambitious U.S. revival plan revs up.

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