Volvo's 360-View Technology Gives Drivers Escape Routes | Edmunds

Volvo's 360-View Technology Gives Drivers Escape Routes


Just the Facts:
  • Volvo Cars of North America is touting a new 360-view safety feature designed to give drivers "collision-free escape routes."
  • The system works by "constantly analyzing threats around the car."
  • While no specific launch date has been set, the automaker said the new technology will "become a reality in the near future."

ROCKLEIGH, New Jersey Volvo Cars of North America is touting a new 360-view safety feature designed to give drivers "collision-free escape routes."

The system works by "constantly analyzing threats around the car."

While no specific launch date has been set, the automaker said the new technology will "become a reality in the near future."

This is one element of Volvo's Vision 2020 initiative. The automaker is intent on making vehicles that don't crash and has pledged that no one will be seriously injured or killed in a Volvo by 2020.

The new 360-view system uses a number of "discrete" sensors installed around the car. The sensors work together with other technology, including GPS and radar.

"By focusing on viable automotive sensors, the project has taken a big step in making this new technology a reality in the near future," Volvo said.

The automaker did not say how much the technology will add to the price of a Volvo.

This is part of a larger trend toward self-driving cars.

"America is at a historic turning point for automotive travel," said the National Highway Traffic Safety Administration in a recent posting on new technology. "Motor vehicles and drivers' relationships with them are likely to change significantly in the next 10 to 20 years, perhaps more than they have changed in the last 100 years."

In a Morgan Stanley investor briefing on Monday, the "end of human driving" was said to be on the horizon.

"Fully autonomous [100 percent autonomous — as in no steering wheel] will be here far sooner than the market thinks," it said.

Edmunds says: Volvo's 360-view technology is a small piece of a larger trend that points to a dramatic shift in our relationship with cars.

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