Volvo Turns to Extreme Sports Gear To Improve Safety | Edmunds

Volvo Turns to Extreme Sports Gear To Improve Safety


Just the Facts:
  • Volvo is exploring how high-tech protective gear used by extreme sports athletes can be used to boost safety.
  • Volvo has linked with the Swedish company POC, which develops the gear.
  • The two are studying how cars can communicate with cyclists on the road.

GOTHENBURG, Sweden — Volvo is exploring how high-tech protective gear used by extreme sports athletes can be used to boost safety.

Volvo has linked with the Swedish company POC, which develops the gear. The two are studying how cars can communicate with cyclists on the road.

"Providing the cyclist with confirmation that he or she is seen by the vehicle can make interaction between cars and cyclists smoother and safer in urban areas," said Jan Ivarsson, Volvo Cars senior manager of safety strategy and requirements, in a statement.

Volvo said it is aiming to make functionality and safety "an emotional experience" for car buyers.

No details yet on the results of the new partnership between Volvo and POC, but the automaker said the first results will be presented in the second half of 2014.

Volvo also noted that its Volvo Concept XC Coupe, which will make its world debut at the 2014 Detroit Auto Show, is inspired by the design of modern sports gear. Details include exterior graphics combined with the use of matte rubber moldings that cover the rear of the car.

Edmunds says: Volvo's bold Vision 2020 states that "nobody shall be seriously injured or killed in a new Volvo" by 2020. This is clearly another step in that direction.

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