- Volkswagen will redesign and update the core vehicles it sells in the U.S. more frequently, starting with the upcoming Volkswagen Jetta and Passat, the automaker told Edmunds.
- "We want to keep the models fresh and attractive," said Marc Trahan, group vice president for quality and service at Volkswagen Group of America.
- The change in product strategy will focus on the features that U.S. buyers demand.
"We want to keep the models fresh and attractive," said Marc Trahan, group vice president for quality and service at Volkswagen Group of America.
He added: "One of the things we have heard from our dealers and also from the market is that the cars aren't being freshened like some of our competitors."
Specifically, VW vehicles will be redesigned every five years instead of seven. The Jetta and Passat are Volkswagen's top-selling vehicles in the U.S.
The German automaker is taking a page from the playbook of Japanese and Korean automakers. They redesign or significantly update many of their models approximately every five years.
The Jetta is slated for a redesign in 2017, followed by the Passat in 2018.
Redesigned models will have a longer list of standard equipment and more features aimed at U.S. buyers, especially when it comes to infotainment and navigation systems.
"Consumer expectations are quickly changing," Joerg Sommer, Volkswagen of America vice president of product marketing and strategy, told Edmunds. "We have to update much faster."
Edmunds says: Volkswagen picks up the pace when it comes to redesigning its U.S. vehicles, which will benefit car shoppers and dealers.