Viral Volkswagen Ads Debunk "Old Wives' Tales" About Diesels | Edmunds

Viral Volkswagen Ads Debunk "Old Wives' Tales" About Diesels


HERNDON, Virginia — A viral Volkswagen ad campaign for the 2015 Volkswagen Golf TDI and 2015 Volkswagen Passat TDI, entitled "Old Wives' Tales," is aimed at debunking some commonly held beliefs about diesel-engine vehicles.

The first commercial, called "Three Old Wives Get Race-y," dispels the myth that diesels have to be sluggish. It features three older women riding in a new Golf TDI being driven by a young man who asks them to be sure their seatbelts are fastened.

"Why do we have to buckle up?" says one. "The pick-up stinks with diesels."

The driver then proceeds to an empty parking lot where he goes through some impressive acceleration and drifting maneuvers (professional driver, closed course, etc.) that leave the women stunned at the car's performance.

In the second ad, "Three Old Wives Say Whaaat?," the same women are in a 2015 Passat TDI, this time with one of them driving.

When one of the passengers says, "Diesel cars are noisy," the driver responds, "This one's not noisy at all."

Another passenger tells the driver to start the car, but the driver insists it's already running. That kicks off an argument among the women about whether the Passat's diesel has been started or not. When they're finally convinced, one of them admits, "It's nice and quiet."

Both ads have proven extremely popular on social media. They've gotten millions of views, thousands of "likes" and shares on Facebook and thousands of retweets on Twitter.

"We are happy at the positive reaction," Volkswagen spokesman Mark Gillies told Edmunds. "We produced these videos to be used primarily in the social and digital space, so we purposely tried to tap into these channels and how consumers interact with our brand in these areas."

Gillies also noted that a third ad, featuring the 2015 Volkswagen Golf Sportwagen TDI, will be released soon.

The commercials feature a trio of sisters who shot to fame after one of their videos went viral, which led to a TV reality show, Golden Sisters, on the Oprah Winfrey Network. The three, Mary (83) and twins Josie and Teresa (73), make use of their considerable comedic talents in the Volkswagen campaign.

The 2015 Volkswagen Golf TDI, Golf Sportwagen TDI and Passat TDI are on sale now at Volkswagen dealers.

A key competitor to the Golf TDI in the compact car segment is the Chevrolet Cruze Diesel. Midsize competitors to the 2015 Passat TDI include the Audi A3 TDI.

Edmunds says: The 2015 Volkswagen Golf TDI and Passat TDI are among the new generation of clean-diesel vehicles that do, indeed, disprove some of these misconceptions.

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