VICTORVILLE, California — Valley Hi Toyota is giving away a spa package for two for Mother's Day in a Facebook contest that asks guests to post a photo of their mother and fill in the blank: "My mom's the best because_____."
It will announce the winner live on Facebook Friday (May 6) at 2 p.m. (PDT), said Brian Ortega, social-media marketing manager.
The prize, valued at $400, is a trip for two to Bella Mia Salon for a facial, a massage, a manicure and a pedicure, Ortega told Edmunds.
Contestants also are asked to like the Facebook pages of the dealership and the spa to grow their audience.
"We use our social media to have fun," Ortega said.
The Mother's Day contest is one of several dealership giveaways.
Since he started more than two years ago, Ortega's helped the Facebook audience increase from 2,000 followers to more than 11,000.
"We have people come in to shop for a car because they said they heard about us after we gave away a car or had a contest," Ortega said. "It builds trust and it shows we're engaged in our community."
Edmunds says: This dealership turns to the power of moms to help grow its business.