CHEYENNE, Wyoming — Tyrrell-Doyle Chevrolet and Honda is spreading some cheer with its Wine Night Sweepstakes.
Nearly 5,000 entrants 21 years and older have logged onto a dedicated raffle website to throw their name into the random drawing.
The contest ends today and the winner will be drawn July 24.
Up for grabs is a gift basket valued at more than $125, which includes Briar Creek Cellars Chardonnay and Cabernet Sauvignon, caramel popcorn, walnut cookies, garlic herb cheese spread and cheese knife, chocolate hazelnut wafers, toffee almonds, dark chocolate and caramel squares, mozzarella cheese swirls, a wine stopper, vanilla sea salt caramels and more.
"I don't know if it prompts car sales, but it gets us interacting with the community and it's fun for everyone," Deana Albach, business development manager, told Edmunds.
Previously the dealership gave out spa-treatment gift baskets and they were well received, Albach said.
"I have heard people who come into the showroom talking about our gift baskets, so it has helped engage people in the community," she said.
Edmunds says: A dealership pops the cork on a marketing-and-community relations sweepstakes.