Toyota Prius, Ford F-150 Have the Most Loyal Customers, Per Polk Survey | Edmunds

Toyota Prius, Ford F-150 Have the Most Loyal Customers, Per Polk Survey


Just the Facts:
  • The Toyota Prius and Ford F-150 are among the segment winners for customer loyalty, according to the Polk Automotive Loyalty Awards presented on Tuesday.
  • Other winners of segment model loyalty awards include the Dodge Challenger, Fiat 500, Honda Accord and Jeep Grand Cherokee.
  • Ford Motor Co. earned honors as the car company with the most loyal customers,

DETROIT The Toyota Prius and Ford F-150 are among the segment winners for customer loyalty, according to the Polk Automotive Loyalty Awards presented on Tuesday.

Other winners of segment model loyalty awards include the Dodge Challenger, Fiat 500, Honda Accord and Jeep Grand Cherokee.

The McLaren MP4-12C was the segment winner in the luxury exotic car segment, while the Rolls-Royce Phantom grabbed the prize in the luxury prestige full-size car segment. The Land Rover Range Rover won the luxury full-size SUV segment award and the Lexus CT 200h won the luxury traditional subcompact car award.

Other winners in various segments include the Acura RDX, Hyundai Veloster, Jeep Wrangler, Mercedes-Benz G-Glass and Toyota Land Cruiser.

Ford Motor Co. earned honors as the car company with the most loyal customers, while Cadillac was named the most improved brand in terms of customer loyalty.

Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make.

The Polk Automotive Loyalty Awards are presented annually to automakers and brands that demonstrate a manufacturer's ability to retain owners over repeat buying cycles.

Edmunds says: Car shoppers get a better idea of which vehicles and manufacturers their neighbors are sticking with over the long haul, an important tidbit that may help with the decision-making process.

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