- Through the first four months of 2021, the average Hyundai Palisade spent just 25 days at the dealership before selling
- The average three-row midsize SUV sits for 48 days before finding a buyer
- The Palisade is winning because it's a great product — the Edmunds experts currently rank it No. 2 in this very competitive segment
Hyundai has been searching for a three-row winner for a long time.
That has changed with the Hyundai Palisade, which enters its second year of production for 2021. New data shows that Hyundai's fresh family hauler is resonating with buyers in a big way.
"This is arguably Hyundai's most important vehicle," said Ivan Drury, senior manager of insights at Edmunds.
Compared to rivals, the Palisade is flying off dealer lots. The average Palisade sold in just 25 days through the first four months of 2021, while other three-row SUVs averaged 48 days. Among direct competitors, only the Kia Telluride moved faster.
Buyers also shouldn't count on incentives. While other three-row SUVs have averaged a 4.3% discount so far in 2021, the Palisade is averaging a discount of just 0.4%.
Notably, the Palisade's most expensive trim, the Calligraphy, accounts for a hefty 23% of all 2021 Palisade sales. The average transaction price of the Palisade Calligraphy is just shy of $50,000.