HOBBS, New Mexico — The big game is a big deal to customers at Tate Branch Dodge Chrysler Jeep Ram.
"Everyone seems like they are focused on football and who is making it into the Super Bowl," dealership General Manager Denny Hoy told Edmunds.
To capitalize on this fan frenzy, Tate Branch Hobbs is giving away a 32-inch flat-screen TV to any customer who buys a new car in January.
Super Bowl XLIX is February 1 in Glendale, Arizona.
The promotion is drawing shoppers to the showroom, Hoy said.
"I have heard some customers mention the flat-screen TV and I know our salespeople bring it up," he said.
Hoy said it's been about 15 years since the dealership had a TV giveaway and decided about two months ago to make it January's promotion.
With the "local" team, the Dallas Cowboys, advancing to the divisional playoffs after a controversial win against the Detroit Lions, Hoy's decision is helping the dealership score big in January sales.
"With the flat-screen giveaway, we're trying to be different from any of the other dealerships," Hoy explained.
Edmunds says: Electronics is the "in" thing to get shoppers into a showroom, especially when it's during the height of football playoff season, this dealership has learned.