Southern Ford Dealers Get Into Hockey Playoffs Spirit | Edmunds

Southern Ford Dealers Get Into Hockey Playoffs Spirit


Just the Facts:
  • Southern Ford Dealers is offering an NHL Tampa Bay Lightning Playoff Fan prize pack to car shoppers who test-drive a 2014 Ford Fusion or 2014 Ford Escape.
  • Elder Ford of Tampa was one of the first dealerships to offer the giveaway, generating many phone calls and texts about it.
  • The Stanley Cup-quest prize pack includes a sports sack, sunglasses, t-shirt and matching rally towel.

TAMPA, Florida — Southern Ford Dealers is using NHL Stanley Cup playoff excitement to entice car shoppers into showrooms to test-drive a 2014 Ford Fusion or 2014 Ford Escape.

Southern Ford Dealers, with Ford locations throughout north and central Florida and southern Alabama, is offering a limited number of 2014 Tampa Bay Lightning Playoff Fan Packs to those taking a test-drive.

Elder Ford of Tampa was one of the first dealerships to advertise the giveaway. It elected to host it on a single day, April 16.

"We wanted to gauge the interest in it and see how many people show up," Terald Hopkins, general manager of Elder Ford of Tampa, told Edmunds. "I just posted it on Facebook and my phone and texts have been going off like crazy with so many people interested in it."

The Stanley Cup-quest prize pack includes a sports sack, sunglasses, t-shirt and matching rally towel.

Hopkins says the giveaway works in tandem with the Southern Ford Dealers' presence at the Tampa Bay Times Forum, where the Bolts play. The dealer network sponsored the main entrance of the plaza known as Ford Thunder Alley. It gives fans a place to meet, gather and relax before the game and enter to win prizes in a variety of contests put on by the dealerships.

"Hockey has become quite popular around here and I've never seen the excitement like I have right now," Hopkins said. "This giveaway is going to bring people in to the showrooms."

Edmunds says: They shoot. They score!

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