- The Southeast Michigan Ford Dealers group has partnered with the Detroit Tigers to find a local singer to perform the national anthem at a future baseball game.
- Auditions must be on a CD, DVD or USB drive and dropped off at a Southeast Michigan Ford Dealer by August 13.
- Southeast Michigan Ford Dealers include Roy O'Brien Ford in St. Clair Shores, Bob Maxey Ford in Detroit and Mike Dorian Ford in Clinton Township.
DETROIT — A National Anthem singing contest is helping Southeast Michigan Ford Dealers get shoppers into showrooms.
The dealer group has teamed up with the MLB's Detroit Tigers to host the "Oh, Say Can You Sing?" contest, which encourages local residents 16 and older to audition to sing the anthem at an upcoming Tigers game.
The performance will be aired live on Fox Sports Detroit TV. The winner also receives four free Tiger tickets and a parking pass to the September 13 home game.
To qualify, auditions must be on a CD, DVD or USB drive and dropped off at a Southeast Michigan Ford Dealer by August 13.
"Our hope is you bring in your audition tape, you experience the Ford dealership and while there you see the brand new F-150 or the new Mustang," Jane Englehart, director of advertising for Ford Dealer Advertising, told Edmunds. "It's a tried-and-true method to have our best products in front of them."
This marks the third year that the Ford dealers are hosting the contest. The first year allowed contestants age 14 and younger to audition.
"It was our way of getting families into the showroom," Englehart explained.
More than 100 children submitted entries the inaugural year, with a similar response the second year.
"There has been a lot of traffic, especially families, in the showrooms because of this contest," she said. "When you can get younger eyeballs dreaming of a Mustang or looking at a new Focus five-door and say, 'That is really cool,' then really, you win."
Edmunds says: A contest that hits the high notes for Ford dealers and their customers.