- A $20,000 grand prize is up for grabs in the second annual Edmunds' Hackomotive event, which is designed to create a better car-shopping experience.
- Participants will present their ideas in a "Shark Tank"-style format to a panel of judges.
- Judges include Michelle Denogean, the chief marketing officer at Edmunds.
SANTA MONICA, California — A $20,000 grand prize is up for grabs in the second annual Edmunds' Hackomotive event, which is designed to create a better car-shopping experience.
Participants will present their ideas in a Shark Tank-style format to a panel of judges. The event runs February 25-27.
The 2nd-place winner will take home $10,000, while the 3rd-place winner gets a cash prize of $5,000.
Judges include Michelle Denogean, the chief marketing officer at Edmunds, and Michael DeSimone, president and CEO of DeSimone Group Investments.
All of the judges are tech, marketing and automotive business leaders.
Other judges include Holly Dudley, director of enterprise sales at Prosum Technology Services; Jamie Foley, vice president at MWW Public Relations; Daniel Gage, director of communications and public affairs for the Alliance of Automobile Manufacturers; Tony Rimas, managing partner at Fraser McCombs Capital and Oren Weintraub, founder and CEO of Authority Auto and MyCarBuyingSecrets.com.
The application process for this year's event is now closed. But interested parties can learn more about Hackomotive 2014 online and follow @hackomotive on Twitter.
Last year, $28,000 in prize money was awarded to the creators of the top four ideas during Hackomotive 2013.
The two grand prize-winning teams proposed social media sites that would help car buyers identify and work with salespeople whose expertise and specialties best fit their needs.
Edmunds says: Get ready for some out-of-the-box thinking as Hackomotive 2014 gets revved up.