Resurrected Fisker Changes Name to Karma Automotive | Edmunds

Resurrected Fisker Changes Name to Karma Automotive


COSTA MESA, California — The revived and reconstituted Fisker Automotive has also been rechristened. Now called Karma Automotive, after the company's original car, the Chinese-owned maker of hybrid sports cars says it plans to roll out the first of a new generation of made-in-California models in 2016.

The Karma cars are expected to target the Porsche Panamera Hybrid and the BMW 740e xDrive plug-in hybrid.

The company announced its new name and revealed a new logo on its redesigned website.

Co-founded in 2007 by Henrik Fisker, former design boss at Aston Martin and the designer of the Fisker Karma, the company declared bankruptcy in 2013. It was later acquired by Wanxiang Group, a Chinese auto parts supplier which also bought bankrupt U.S. battery manufacturer A123.

Among the company's top executives is Chief Marketing Officer James Taylor, former head of Cadillac and Hummer at General Motors.

"With new ownership, a new management team and a new production site, all here in California, it was time to communicate change," Taylor said in a statement.

A video on the company's website displays images of a car that closely resembles the original Fisker Karma, which was produced briefly in Sweden in 2011-'12 and sold in limited numbers for $80,000-$100,000 before the company ceased operations.

Edmunds says: Good Karma is the goal with this name change and ambitious strategy.

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