MONTEREY, California— Porsche dealerships grabbed the top spot in a new study that measured how auto dealerships responded to online queries by car shoppers.
The annual Pied Piper Prospect Satisfaction Index Internet Lead Effectiveness Benchmarking Study looked at online responsiveness of 18,551 dealerships nationwide. The study was conducted between September 2015 and March 2016.
Mystery shoppers made inquiries online to gauge dealership response.
"For 2016, dealers responded to half of the customer inquiries within 30 minutes, but one customer in 11 failed to receive a response of any type within 24 hours," the study said.
Ford is the top-scoring non-luxury brand in 2016 and has performed above the industry average for the past three years, the study said.
Toyota has finished at or above the industry average for the past three years.
Fiat-Chrysler brands fell below the industry average this year after performing above average in 2014 and 2015.
"All General Motors brands performed below the industry average in 2016 as all have done for the past two years," the study said.
BMW, Lexus, Mini and Infiniti dealerships answered the customer's specific question more than 60 percent of the time.
Edmunds says: This study underscores the importance of responding to customer Internet inquiries. Congratulations to Porsche and the other top dealerships for their stellar performance.