Pinewood Derby Races into Chicago Dealership, Forges Community Ties | Edmunds

Pinewood Derby Races into Chicago Dealership, Forges Community Ties


Just the Facts:
  • Mike Anderson Chevrolet in Chicago recently hosted its first Pinewood Derby for local Cub Scout Pack 3815.
  • More than 150 people spent the morning in the dealership's showroom participating in the event.
  • The dealership gave each participant a special T-shirt.

CHICAGOMike Anderson Chevrolet in Chicago recently hosted its first Pinewood Derby for local Cub Scout Pack 3815.

The event, while modest, is yet another example of a dealership connecting with the local community and building good will. The sales staff rolled out the welcome mat and cheered on Pinewood Derby participants.

The Pinewood Derby is an annual race on a wooden track featuring cars handmade by Cub Scouts. The cars are built from wood, usually from kits containing a block of pine, plastic wheels and metal axles. Like the Chevrolets on the showroom floor, they may be customized for looks and performance.

"We cleared out a lot of the cars from the showroom, leaving some of the sports cars out so the scouts could enjoy them, and welcomed about 150 people into our dealership," Guy Cesario, Mike Anderson Chevrolet's general sales manager, told Edmunds.

He added: "It was a great moment. I don't know if we sold any cars but I think we made a real connection between the community and its car dealership."

After the race concluded and the trophies were distributed, the dealership gave each participant a dealership T-shirt.

"Everyone walked away a winner," Cesario said.

Edmunds says: Pinewood Derby participants one day will grow up to be car buyers.

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