"This is a great time for Nissan to make a big brand statement in front of one of the largest global audiences of the year," said Fred Diaz, Nissan North America senior vice president, in a statement on Tuesday.
Nissan provided no details on the 60-second spot it is planning for event. This will be the automaker's first appearance at the Super Bowl since 1997.
The Super Bowl commercial is part of Nissan's "Big Moments" marketing strategy.
"We're going big and there's no bigger moment than the Super Bowl," Diaz said.