Nissan Suits Up for 2015 Super Bowl | Edmunds

Nissan Suits Up for 2015 Super Bowl

NASHVILLE, Tennessee — Prompted by the upcoming launches of products including the redesigned 2015 Nissan Murano SUV, Nissan said it will return to the Super Bowl in 2015.

"This is a great time for Nissan to make a big brand statement in front of one of the largest global audiences of the year," said Fred Diaz, Nissan North America senior vice president, in a statement on Tuesday.

Nissan provided no details on the 60-second spot it is planning for event. This will be the automaker's first appearance at the Super Bowl since 1997.

The Super Bowl commercial is part of Nissan's "Big Moments" marketing strategy.

"We're going big and there's no bigger moment than the Super Bowl," Diaz said.

Nissan's recent marketing initiatives include sponsorship of The Voice and a new partnership with Adam Levine, the lead singer of Maroon 5.

Edmunds says: Nissan and its dealers want — and deserve — a bigger platform to showcase a long list of popular products, including the Nissan Rogue, Pathfinder and electric Leaf.

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