Nissan Leaf Fragrance Taps Into Childhood Memories | Edmunds

Nissan Leaf Fragrance Taps Into Childhood Memories


Just the Facts:
  • A new Nissan Leaf fragrance is designed to evoke childhood memories of playing on a lawn with your parents.
  • Nissan said it hired a master perfumer to "create an aromatic blueprint of what the world could smell like in a zero-emissions future."
  • The scent uses essences from cut green grass, myrtle oil and natural orange.

ROLLE, Switzerland — A new Nissan Leaf fragrance is designed to evoke childhood memories of playing on a lawn with your parents.

Nissan said it hired a master perfumer to "create an aromatic blueprint of what the world could smell like in a zero-emissions future."

Dr. George Dodd, the master perfumer hired by Nissan, said it makes sense for automakers to dabble in scents because electric vehicles like the Leaf "will liberate your sense of smell."

The Leaf scent uses essences from cut green grass, myrtle oil and natural orange.

"The scent evokes clean, fresh and organic landscapes in the minds of its sniffers, designed to encourage nostalgic feelings," Nissan said in a statement.

Nissan has created Leaf air fresheners for its European customers as a Christmas gift. No word yet on whether they will roll out to its U.S. buyers.

Edmunds says: A clever way to highlight the non-polluting attributes of the Nissan Leaf. But the smell of chocolate chip cookies would have worked, too.

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