NASHVILLE, Tennessee — Nissan's new Interactive Brochure Hub app is designed to give shoppers the valuable information they need to make car-buying decisions.
The free app — currently available only for tablets, both IOS and Android, from the Apple App Store and Google Play — allows buyers to get detailed information about any Nissan vehicle, including the redesigned 2016 Maxima and Altima sedans and the all-new 2016 Titan pickup.
The app breaks down the shopping process into two sections: "Why" and "Which."
"Why" covers key features and innovations that will help convince buyers to consider a Nissan product over the competition, and "Which" gets into more specifics of individual models, including full specifications, available trim levels, colors and accessories.
Rather than a static printed brochure, the app includes videos and animated demonstrations of technology, such as Nissan's Advanced Drive-Assist Display, and allows users to dive deeper into any model's features and benefits.
Shoppers who build and select a vehicle they'd like to purchase will find a link within the app that will take them to Nissanusa.com where they can price the model and connect with a local Nissan dealer.
As previously reported by Edmunds, a recent J.D. Power study found that more than half of new-vehicle shoppers on the Internet use a mobile device to help them gather information before making a purchase. And, Nissan points out, Millennials especially prefer tablets and smartphones over computers to connect online.
"The Interactive Brochure Hub app delivers on Nissan's brand promise of innovation and excitement for everyone," said Jeremy Tucker, vice president of Marketing Communications & Media at Nissan North America, in a statement. "Particularly as a new generation of car buyers approach vehicle ownership, this app transforms how consumers research and shop for a new vehicle, with the clearest, most transparent presentation of vehicle options and trim levels we've ever offered."
Edmunds says: Shoppers might also want to consider one of the Edmunds.com mobile apps for iOS and Android devices.