Nissan Dealers Jump on Anti-Texting Campaign With Red Thumb Reminder Bands | Edmunds

Nissan Dealers Jump on Anti-Texting Campaign With Red Thumb Reminder Bands


NASHVILLE, TennesseeNissan dealers are taking an active role in discouraging the dangerous practice of texting while driving by providing red thumb “reminder bands” to customers starting today.

The reminder bands are available at Nissan dealerships nationwide.

Nissan, NBC and Adam Levine, the Maroon 5 front man, kicked off the distracted-driving initiative on Monday.

“Marking your thumb serves as an important reminder to not text and drive,” Nissan said in a statement.

Citing U.S. Department of Transportation statistics, Nissan said cell phones are involved in 1.6 million auto crashes each year. These crashes cause a half-million injuries and take 6,000 lives annually.

“At any given daylight moment across America, approximately 660,000 drivers are using cell phones or manipulating electronic devices while driving, a number that has held steady since 2010,” according to Distraction.gov.

Edmunds says: Yet another good reason to pay a visit to your local Nissan dealer.

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