Toyota said the new Prius variant will feature "stand-out style" and "intelligent eco-tech." The Japanese automaker calls the car "the next mechanical marvel in the Prius lineup."
A teaser image shows the Prius model's rear end, featuring dramatic horizontal taillights.
Toyota did not disclose key details, such as pricing, launch timing or technical specifications.
The Prius hybrid is a true success story in the American market, with styling that sets it apart from its gasoline-powered competitors.
The new variant debuts at a time of low gas prices and may redirect the attention of car shoppers from trucks and SUVs, which are outselling more fuel-efficient vehicles.
The 2016 Toyota Prius is on sale now at Toyota dealerships.