TRENTON, New Jersey — The New Jersey Coalition of Automotive Retailers is giving away two cars to raise money to fight children's cancer and blood disorders.
Consumers can be eligible to win by taking a test-drive or buying a new car at participating New Jersey dealerships through September 14.
Nearly half of New Jersey's 500 dealerships, which make up New Jersey Auto Retailers Unite, pledged money to participate in The Valerie Fund sweepstakes, as well as pitch in an additional $5 for each new or used car sold through Halloween.
"We hope to be able to raise $1 million this year," Jim Appleton, president of NJ CAR, told Edmunds.
Last year, a similar contest raised $800,000.
The two grand-prize winners get to choose any vehicle valued at $33,000 or less from any of the participating dealerships.
"We do this because every successful business has an obligation to help its community and it helps highlight the tremendous philanthropic work dealerships do," Appleton said.
The sweepstakes does help drive showroom traffic, Wayne Hall, dealer principal at Garden State Honda, told Edmunds.
"I think when you have a moral conscience in the community, it brings people in," he said.
Edmunds says: A great reason to stop in for a test-drive at these community-minded dealerships.