New Jersey Auto Dealers' Test-Drive Campaign Has Charitable Twist | Edmunds

New Jersey Auto Dealers' Test-Drive Campaign Has Charitable Twist


Just the Facts:
  • The New Jersey Auto Retailers Unite campaign features a test-drive event for consumers and a chance to win two new cars.
  • The campaign raises money and awareness of The Valerie Fund, which provides support for the comprehensive healthcare of children with cancer and blood disorders.
  • To date, 129 dealerships have raised nearly $250,000 as part of the New Jersey Auto Retailers Unite campaign.

MAPLEWOOD, New Jersey — The New Jersey Auto Retailers Unite campaign features a test-drive event for consumers and a chance to win two new cars.

The campaign raises money and awareness of The Valerie Fund, which provides support for the comprehensive healthcare of children with cancer and blood disorders.

To date, 129 dealerships have raised nearly $250,000 as part of the New Jersey Auto Retailers Unite campaign. The dealerships include Acura of Denville, Bell Ford Inc. and Metro Honda.

Beginning June 1, consumers who test-drive a vehicle at any of the participating dealerships will receive a sweepstakes card for a chance to win one of two new cars that will be given away on September 14 at the New Jersey Expo Center in Edison. Anyone who purchases a vehicle at a participating dealership will receive three chances.

The campaign will also feature the My First Car coffee table book. The book features New Jersey celebrities, athletes and other public figures, including Frankie Valli, reminiscing about their first cars. A portion of every book sale will be donated to the New Jersey Auto Retailers Unite campaign on behalf of The Valerie Fund.

Edmunds says: This is one of the largest charitable efforts on the part of auto dealers in the U.S.

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