Hyundai's "Road to the Super Bowl" sweepstakes, which will award 25 winners a pair of tickets to the game, runs until January 15.
Contestants can participate by registering for the sweepstakes, test-driving a Hyundai or getting friends to enter the sweepstakes by posting a pre-assigned message to users' Facebook or Twitter profiles. Hyundai said sweepstakes points can be earned by participating in all three ways.
Participants earn the most points by taking a test-drive.
Each grand prize is worth $5,000 and includes a three-night hotel stay, game tickets, $250 in spending cash and ground transportation. Air transportation to the game is not included.
Hyundai announced its official sponsorship with the NFL in June.
It will return to 2016 Super Bowl advertising with four new TV ads.
Edmunds says: This is a great incentive to head over to your Hyundai dealer for a test-drive.