New Genesis Luxury Brand Reveals New York Concept Sedan | Edmunds

New Genesis Luxury Brand Reveals New York Concept Sedan


NEW YORK — Hyundai's newly minted Genesis luxury brand showed off a concept sedan at the 2016 New York Auto Show that hints at what it has in store for the future.

Appropriately dubbed the New York Concept, the small sedan doesn't have the wheels, mirrors, door handles, ground clearance or interior of a production car. Still, it gives us a clear indication of the direction Genesis is going with its Audi/BMW/Mercedes-fighting sport sedan.

We'll save you the hundreds of words of design speak and let you look through the photos to see what the shape is all about. Pay particular attention to the honeycomb-like detail by the front fender, as this could be a hallmark of the brand a là Buick's portholes.

Other notable exterior bits include the sloping, Saab-like hatch, gaping six-sided maw and intricate headlights. All of these things could be implemented on a production car.

The interior, on the other hand, is pure fantasy. The full-width, floating center console that bisects both front and rear seats could be a real thing, but the Star Wars steering wheel and near-buttonless dash will never make it to production.

Unlike a number of other concept cars, Genesis kept the powertrain disappointingly reasonable. This concept sports a 242-horsepower hybrid engine that uses a 2.0-liter gas four-cylinder mated to an electric motor and an eight-speed automatic transmission.

Edmunds says: The new Genesis brand has some heavy hitters in its design department, and it shows. Expect a further development of this concept at future auto shows as Genesis gears up to bring a full-fledged production sport sedan to market in 2018.

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