DEARBORN, Michigan — Ford will introduce the redesigned Ford F-150 SVT Raptor pickup truck at the 2015 Detroit Auto Show, Edmunds has learned. The new SVT Raptor pickup will share the spotlight with the redesigned Ford Focus RS, a high-horsepower, all-wheel-drive version of the popular Focus.
Ford has called the 2014 SVT Raptor the ultimate off-roader, a pickup designed for climbing steep hills, traveling across a desert at high speeds, and, because of its high ground clearance, maneuvering up and over big rocks.
Some enthusiasts view the SVT Raptor as Ford's response to the Hummer, which ended production in 2010. The SVT Raptor competes with high-end versions of the Chevrolet Silverado, Nissan Titan, Ram 1500 and Toyota Tundra.
A Ford source told Edmunds the SVT Raptor will be unveiled in January in the Motor City along with several performance cars. Among them will be the redesigned Focus RS. The RS will be slotted above the Ford Focus ST and sold globally, Ford announced on Thursday. It will target such vehicles as the Honda Civic Si.
Ford announced a major performance initiative, saying it will roll out more than 12 new performance vehicles for global enthusiasts through 2020, courtesy of a new global Ford Performance team.
"You will see a lot of performance storytelling at the show," the source said during a Ford media event here.
Ford would not say when the SVT Raptor or Focus RS will go on sale here or whether the models will debut at 2015 or 2016 vehicles.
Asked about a sales date for the SVT Raptor, Raj Nair, Ford's group vice president and chief technical officer, told Edmunds: "We have not announced timing for Raptor, but the cadence is reasonably close to the base vehicle."
Ford F-150 production started in November.
"I want to get it out as quickly as we can," Nair added.
The SVT Raptor, which starts at $46,190, including a $1,195 destination charge, has been a sales hit since its debut for the 2010 model year.
"They kept looking for more capacity and the sales numbers were way beyond expectation," the Ford source said. "It's a money maker."
Edmunds says: Truck buyers with a taste for an extreme pickup truck should be pleased with the upcoming SVT Raptor. The next-generation version is expected to follow the same winning formula as the current model.