Mitsubishi First Ride Program Designed To Cradle Moms and Babies | Edmunds

Mitsubishi First Ride Program Designed To Cradle Moms and Babies


Just the Facts:
  • Three New York City newborns were driven home from the hospital in a 2014 Mitsubishi Outlander, courtesy of the new Mitsubishi First Ride program.
  • The "First Ride" event is part of Mitsubishi's campaign to raise awareness and educate parents on the importance of child safety in vehicles.
  • The 2014 Outlander was named a "Top Safety Pick+" by the Insurance Institute for Highway Safety.

NEW YORK — Three New York City newborns were driven home from the hospital in a 2014 Mitsubishi Outlander, courtesy of the new Mitsubishi First Ride program.

This "First Ride" event is part of Mitsubishi's campaign to raise awareness and educate parents on the importance of child safety in vehicles. It also serves to highlight the Outlander's designation as a "Top Safety Pick+" by the Insurance Institute for Highway Safety.

Said Jessica Robinson, vehicle verification and testing engineer at Mitsubishi, in a statement: "When the all-new 2014 Mitsubishi Outlander was named an IIHS Top Safety Pick+ for the second year in a row, we were inspired to prove the benefits of riding in one of America's safest crossover vehicles in a critically important way."

Robinson pointed out that in New York City it's common for newborns to leave the hospital by taxi, where child safety seats are not legally required. And even though thousands of infants around the U.S. do go home in child seats, "most people don't realize that 73 percent of all child safety seats are not installed or used properly, nor do they consider the safety of the actual car driving them home."

The families of the infants chosen for the "First Ride" campaign each faced special challenges on the way to the babies' births. To tell their stories, Mitsubishi brought in Los Angeles agency 180 LA.

There's Simeon and Janina Poulin, from Brooklyn, who had begun looking into fostering a child when they were surprised to learn that Janina was pregnant. At the eight-month point, they had the biggest scare of their lives when Janina was admitted to the hospital with a severe stomach virus that threatened both her and the baby. Luckily, their son, Sebastian, was born perfectly healthy.

The Ortiz family, Carlos and Kristal from the Bronx, were nervous about having their first child, especially Carlos, who was raised in a single-parent household and said, "I always felt something was missing in my life." When their daughter, Kimberly, was born he vowed to be "the father that I never had."

Frantz and Jamie Arty, from Long Island, had a particularly difficult time conceiving. Over the course of three years, they consulted with three different doctors, and Jamie went through a number of surgeries and three in vitro fertilizations. Finally, their "miracle baby," Frantz Jr., was born.

Edmunds says: Mitsubishi has found a unique and emotional way to highlight the importance of child safety in vehicles.

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