The dealership foot the bill, along with Stick-it Graphics, to wrap the Fairfield police chief's cruiser in pink, owner Paul Miller told Edmunds.
Miller said the department vows to drive it during October, stopping often while patrolling to let cancer survivors add their "signature of strength" or autograph to the temporary covering.
It already has about 500 signatures, he said.
"It's a Ford Explorer, so it is big and really stands out," he said. "I didn't mind it wasn't a Nissan because it brings awareness to the Norma Pfriem Breast Center, where a woman can go regardless of her income or ability to pay."
Miller has transformed his dealership into a "pink-out" each weekend with the staff sporting pink shirts, donating money and selling $10 bags filled with a string of pink lights, luminaries and a flag to help customers decorate their homes in support of the cause.
"We're giving out pink shirts and hats, too, so people are coming in to see us in the showroom and, yes, sometimes they comment that they will be back when it's time to buy a car," Miller said. "We aren't doing it for the publicity but it's really gotten us a lot of publicity."
The Centers for Disease Control report 41,150 women and 405 men in the U.S. died from breast cancer in 2012, the most recent year for which statistics are available.
Edmunds says: October is Breast Cancer Awareness month. This dealership is doing its part to make a difference.