IRVINE, California — The Mazda Drive for Good event donates cash and service hours to charitable organizations in exchange for vehicle test drives and purchases.
During the event, running from November 23 through January 4, Mazda employees, dealers and business partners pledge one hour of charitable service for every test drive. And for every vehicle purchased during that period, Mazda will donate $150 to the customer's choice of one of four national nonprofits or 46 local organizations.
So car shoppers can make a difference this holiday season just by test-driving models like a Mazda 3 or Mazda 6 sedan, CX-5 or CX-9 SUV or the sporty Mazda MX-5 Miata convertible. And those who buy a new Mazda vehicle can do even more by choosing an organization to receive a cash donation.
This year's national nonprofits are the St. Jude Children's Research Hospital, American Red Cross, American Heart Association and the Mazda Foundation, the company's own philanthropic organization, which has donated more than $8 million to charitable causes around the U.S. since its founding in 1992.
Mazda notes that last year's Drive for Good campaign raised more than $4.9 million and resulted in over 66,000 hours of service donated to national and local charities.
"Mazda Drive for Good isn't about selling cars. It is about giving back and building awareness," said Jim O'Sullivan, president and CEO of Mazda's North American Operations, in a statement. "Many people may think that we are building awareness for Mazda, but part of our goal is to build awareness for our nonprofit partners, that helps them long term, not just during the Mazda Drive for Good event."
As previously reported by Edmunds, Subaru has a similar holiday program called the Share the Love Event, in which the automaker will donate $250 for every new Subaru vehicle sold or leased to the customer's choice of several charities.
From now through January 2, consumers who buy or lease models like the Subaru BRZ, Impreza, Legacy or Outback will be able to designate a contribution to their choice of charities that include the ASPCA, Make-A-Wish, Meals On Wheels America and National Park Foundation or a regional charity selected by a local Subaru dealer.
Edmunds says: Consumers in the market for a new vehicle may want to consider one of these programs that help give extra meaning to the holiday season.