CLEVELAND, Texas — Martin Chevrolet Buick GMC created an internship program that allows local high-school students to get some real-world work experience by making marketing videos for the dealership.
The videos will be uploaded to the dealership's website and Facebook page.
They will focus on introducing employees to customers, offering how-to tips on automotive tasks including checking tire pressure, and highlighting how community members use their Martin Chevrolet transportation in everyday life, Janet Martin-Clark, dealership vice president, told Edmunds.
"Young people are so good with technology today, so I thought why hire an agency to make the videos when these kids can do something as good and it can go on their resume, it helps the community and they can make some money," Martin-Clark said.
The internships, which began two weeks ago, are paid positions filled by audio-visual students from Cleveland High School, which Martin-Clark, a fourth-generation dealer, attended.
"I remember what it was like being in high school and I was always looking for these kinds of opportunities, so I am trying to give back and create something that I think kids might be interested in outside of school," Martin-Clark said.
Edmunds says: This dealership puts students in the spotlight in an unusual twist to community involvement.