The coverage lasts for two or three years, depending on the financing terms, and includes up to $1 million in identity theft insurance coverage with no deductible.
It also includes around-the-clock credit monitoring and activity alerts, along with a dedicated identity-restoration specialist to help clients restore their identities.
"This complimentary protection will alert our clients to activity affecting their credit and will help them restore their identity if it is compromised," said Krista Conyers, Lincoln Automotive Financial Services director of marketing, in a statement on Monday.
Identity theft was responsible for 13 percent of overall consumer complaints to the Federal Trade Commission in 2014, making it the top complaint category for that year.
Edmunds says: Lincoln dealers can provide more information about this valuable coverage. Expect other automakers to copy this timely idea.