CRESTVIEW, Florida — Lee Buick GMC sometimes takes business by the horns.
The 46-year-old dealership is gearing up for the 25th annual Old Spanish Trail Pro Rodeo April 11-12, which it has sponsored for as long as Lee sales professional Dale Henderson can remember.
Rodeo-goers might see one of Lee's 2015 GMC Sierras in the arena. In previous years, rodeo hands have tossed T-shirts to the crowds out of a Lee-provided truck bed.
Henderson, who doubles as the dealership's public-relations point person, has had his hands full. Last week, the dealership participated in the 11th annual Triple B: Blackwater, Bluegrass & BBQ Cookoff.
The town festival closed off several blocks and Lee had four vehicles on display in the heart of it all, generating a lot of interest in the 2015 Yukon SLT, Canyon Crew Cab, Sierra 2500 Denali and Buick Enclave.
"Participating in the Triple B has been very profitable for us over the years," Henderson told Edmunds. "You have about 10,000 to 12,000 people seeing your display and then a week later, they come into the dealership and we sell all those types of vehicles we had at the cookoff."
It proved true again this week, Henderson said. Much of this week's showroom traffic was spurred by their Triple B presence and has led to several sales and some he expects to lasso up soon.
"Whether it's the rodeo or the Triple B, it's good to be out at community events," he said.
Edmunds says: Going out into the community rather than waiting for the community to come to the showroom is helping this dealership.