The dealership, which hosted its grand opening last week, is giving away $100 every day throughout the month. On August 31, it will draw one name from the $100 winners and give them the grand prize, a brand- new Versa.
Franklin?s image, of course, is on the $100 bill.
To qualify for the daily drawing, participants must go online to www.100nissan.com and fill out an entry form.
The contest and grand prize help draw attention to the dealership's focus on 100.
"We want people to be aware that if they buy a car from us, then can save up to $100 each month on their car payment," Kevin Scrimgeour, director of marketing, told Edmunds.
The rules for the car drawing encourage guests to check out the expanding inventory, Scrimgeour said.
"In one month, we've doubled the sales of the old dealership that used to be here," he said.
They've also quadrupled the inventory.
To ensure they visit, those $100 winners eligible for the grand prize drawing must be present to win, he said.
"It's a way to give back to the community and let them know Leckner Nissan is there for their car needs," Scrimgeour said.
Edmunds says: Nothing says "Howdy new neighbor!" better than money and car giveaways.