The Chevrolet, Buick, Chrysler, Dodge, Jeep and Ram dealership volunteered to help Family Pathway's Food Pantry Food Drive, setting a goal of 50,000 pounds of food, which is the amount the pantry goes through in a single month.
Owner John Hirsch challenged area businesses to host their own food drive because during March, various corporations and individuals will match a percentage of the food and money collected.
Hirsch even offered to pick up the food to make it convenient for them or they may drop it off at the dealership to see the Jeep's progress.
Cambridge Parts Consultant Steve Henry built a Jeep shell out of wood to make it a safe structure and prevent the canned goods from tumbling.
"This is the first time we've ever done anything like this," Hirsch told Edmunds. "Yes, people are stopping by and commenting on the Jeep."
Offering further incentive to visitors, the dealership will give a discount for an oil change to anyone who donates five non-perishable items.
"I don't do this to sell cars," Hirsch said. "While there are some residual sales, I do it because some members of our community need help and this is a way to give back."
Edmunds says: This car dealership hungers to do good.