- Jim Glover Chevrolet donated $100 for each car sold in June to cover scholarships through the Folds of Honor Foundation for families of service members who have been killed or disabled in Iraq and Afghanistan.
- The dealer created a "Patriot Edition" customizing package for the 2015 Chevrolet Silverado 2500 HD Duramax Diesel and donated $600 to the Folds of Honor Foundation for each special edition pickup sold.
- Consumers have purchased about a dozen Patriot Editions so far this summer.
TULSA, Oklahoma — Jim Glover Chevrolet honored the families of America's military heroes by donating $100 for each car sold in June, whether new or pre-owned, raising $61,000 for the Folds of Honor Foundation.
It also created a "Patriot Edition" customizing package for the 2015 Chevrolet Silverado 2500 HD Duramax Diesel, with folded-flag bumper cutouts, flag stitching on the front seat upholstery and cut-out badging, among other touches, Jared Glover, vice president of the Tulsa dealership, told Edmunds.
It donates $600 back to the foundation for each Patriot Edition sold.
With the money, Folds of Honor gives scholarships to children and spouses of service members who have been killed or disabled in Iraq and Afghanistan.
The charity will distribute about $500,000 in scholarships in Oklahoma by this fall and it will have awarded more than 8,000 scholarships to families in all 50 states.
This marks the second year the dealership has helped Folds of Honor, Glover said. Last year it donated $70,000 to the organization and sold about two Patriot Editions a month. This summer, they are selling 10-12 Patriot Editions per month.
"The truck is attracting a lot of attention," Glover said.
Not only does the sponsorship create goodwill in the community, it's a way of honoring his grandfather, Glover said.
"My grandfather lost his leg when he was in World War II and passed away when my dad was 19 due to another injury he sustained in the war," he said. "That's why we feel strongly about this cause."
Edmunds says: Customizing a truck for a cause gets the buying public's attention.