AUBURN HILLS, Michigan — Jeep wants to hear stories from owners as the brand celebrates its 75th anniversary.
"My Jeep Story" is looking for "inspiring Jeep brand stories," Fiat-Chrysler said in a statement on Monday.
Participants can go to Jeep.com/myjeepstory starting on April 7 to post video of their "My Jeep Story" directly onto the site.
They can also post to their Instagram, Twitter and Facebook channels using #myjeepstory.
"The year will culminate with a digital compilation of '75' stories that speak authentically to the spirit of the brand," the automaker said.
Edmunds says: This marketing effort is counting on a groundswell of support from an army of Jeep loyalists.