Hyundai Scores Big in J.D. Power and Associates 2014 Apeal Study | Edmunds

Hyundai Scores Big in J.D. Power and Associates 2014 Apeal Study


Just the Facts:
  • Hyundai is the top-ranked non-premium brand in J.D. Power and Associates 2014 U.S. Automotive Performance, Execution and Layout or Apeal Study.
  • It's a one-two punch for the Korean automaker, which also led non-premium brands in Power's Initial Quality Study last month.
  • It marks the first time a nameplate has ranked highest among non-premium brands in both Apeal and IQS in the same year, Power noted.

WESTLAKE VILLAGE, California Hyundai is the top-ranked non-premium brand in J.D. Power and Associates 2014 U.S. Automotive Performance, Execution and Layout (Apeal) Study released on Wednesday.

It's a one-two punch for the Korean automaker, which also led non-premium brands in Power's Initial Quality Study last month.

It marks the first time a nameplate has ranked highest among non-premium brands in both Apeal and IQS in the same year, Power noted. The Apeal Study looks at how gratifying a new vehicle is to own and drive. Porsche is the highest-ranked nameplate in Apeal for the 10th consecutive year.

Dodge and Porsche received three segment awards each in the 2014 Apeal study. Dodge won for the Dodge Challenger, Charger and Dart. Porsche took home prizes for the Porsche 911, Boxster and Cayenne.

Receiving two segment awards each are Audi, Ford, Mercedes-Benz and Nissan. Audi won for the A8 and Q5; Ford for the Ford F-150 LD and F-250/F-350 Super Duty; Mercedes-Benz for the Mercedes-Benz CLS-Class and S-Class and Nissan for the Nissan Rogue and Quest.

Other Apeal award winners include the BMW 4 Series, GMC Yukon, Honda Ridgeline, Hyundai Accent, Kia Soul and Land Rover Range Rover.

Other segment awards went to the Mazda 6, Mini Countryman, Toyota Highlander and Volkswagen GTI.

Edmunds says: The study is based on responses from 86,000 consumers who purchased or leased 2014 cars and light trucks after 90 days of ownership. It offers a reassuring reality check for any car shopper considering these brands or vehicles.

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