About 150,000 people come from three states to attend this traditional event, now in its 32nd year, dealership owner and General Manager Frank Odrobina told Edmunds.
As presenting sponsor, the dealership has a significant presence at the event, parking its 2015 Genesis and 2016 Equus vehicles near the pumpkin carvers, costume contests, chili cook-off, bounce houses and live-music stages.
"We'll have some employees nearby to answer any questions about how these vehicles can help their families," Odrobina said.
Guests to the event will see a digital billboard with a commercial, explaining why Hyundai of Cool Springs wanted to be involved in the Halloween festivities.
"Community is a big thing to us," Odrobina said. "People need to know who they are buying a car from and what we are all about, and this helps us introduce ourselves and show people our emphasis on family."
He said: "This is our first time as a presenting sponsor and we will see if we spark an interest in Hyundai in future buyers."
Edmunds says: This Hyundai dealership adds a little pumpkin-flavored spice to its marketing effort.