"As the Genesis brand's flagship model, the G90 is a blueprint for change and innovation that will distinguish the Genesis brand," Hyundai said in a statement on Tuesday.
The style of the G90 is dubbed "athletic elegance."
Pricing, U.S. launch timing and technical specifications for the G90 were not released, but Hyundai said car shoppers can expect a Genesis flagship packed with technological innovations, "world-best safety features" and "engaging driving dynamics."
The design theme of the G90 will carry over into other new Genesis models. A total of six Genesis models will debut by 2020.
The Genesis renaming strategy will go into effect for the 2017 model year.
Edmunds says: This is what your future Hyundai Genesis luxury sedan will look like.