"The large-car segment has not been a growth segment," Zuchowski said during a recent media event. "It is still about 50 percent fleet. So it is something that we can live without."
He did not provide a timetable for the Azera's demise, but said it will be offered through at least 2017. A redesigned model is not planned.
The 2016 Azera, with a few upgrades, including smart cruise control with stop-start capability, is on sale now at Hyundai dealerships. Pricing for the current Azera starts at $34,995, including an $895 destination charge.
Once the Azera is dropped from the lineup, Zuchowski expects Hyundai sedan buyers will either select a fully equipped Hyundai Sonata midsize sedan or the Genesis G70, a rear-wheel-drive sedan that targets the BMW 3 Series.
The G70 concept will be unveiled in March at the 2016 New York Auto Show. Sales of the G70 begin in 2017.
Genesis is Hyundai's new luxury brand.
The Genesis brand will launch this summer, beginning with the G90, a full-size luxury sedan that replaces the Hyundai Equus and the G80 sedan, essentially a rebadged version of the current 2016 Hyundai Genesis.
Edmunds says: Car shoppers should be aware that the clock is ticking for the Hyundai Azera, as the Korean automaker continues to shake up its lineup.