- Hoselton Toyota, part of the Hoselton Auto Mall in Rochester, New York, leverages Buffalo Bills fever by decorating a 2014 Toyota Tundra pickup in the football team's logo and colors.
- The Tundra is on display at Buffalo Bills training camp from July 20 through August 21, garnering interest on behalf of Hoselton and other area Toyota dealers.
- The decorated Tundra goes back to Hoselton Toyota after August 21, where it will be sold — Buffalo Bills theme and all.
ROCHESTER, New York — Hoselton Toyota is the No. 1 Toyota dealer in Rochester, and here's how it shows its leadership: Along with other area Toyota dealers, Hoselton is currently displaying the Toyota Tundra truck shown here, decorated in full Buffalo Bills football team livery.
The truck will grab the limelight through August 21 at the Bills' training camp.
The dealership is part of the Hoselton Auto Mall complex in East Rochester, which has been in business for nearly a century.
Toyota is the official vehicle of the Buffalo Bills, and the decorated truck has been a fixture at camp for several years, shared among the area Toyota dealers, Hoselton Auto Mall Marketing Director Kim Nash told Edmunds.
"We're the closest dealer to Bills camp," she said. "We wrap a truck every year to make it fun for everybody going in and out of the training camp."
Nash said people love to take pictures in front of the truck, and the dealership hands out Buffalo Bills coolers "with the Bills logo on one side and Toyota on the other" to passers-by.
"It's more fun than just handing out Toyota bags," she said.
The Buffalo Bills encourage fans to visit the Bills Experience area and a Kids' Autograph Zone, among other attractions.
What happens to the truck once the regular season starts?
"It's coming back to us, and we'll put it up for sale," Nash said. "Sometimes the buyer wants to keep the Buffalo Bills wrap on it and sometimes they don't."
Hoselton's sense of fun extends as far as a hot-dog eating contest for dealership employees, caught on video last week:
Participants had 10 minutes to eat as many hot dogs and buns as they could.
Edmunds says: Someone who loves football will have a great time driving this to a Bills game.