Honda Aims For Lighthearted Approach To Fight Distracted Driving With #PhoneDownEyesUp | Edmunds

Honda Aims For Lighthearted Approach To Fight Distracted Driving With #PhoneDownEyesUp


TORRANCE, California — Honda debuted a new social-media campaign called #PhoneDownEyesUp on Wednesday with a series of lighthearted YouTube videos designed to call attention to distracted driving.

The videos are noteworthy because there are no vehicles in them. Instead, Honda shows how difficult it is to do simple tasks while texting, such as pet-sitting, working out, cutting hair and making pancakes.

The Honda videos are in stark contrast to ones from the National Highway Traffic Safety Administration, which often show horrific vehicle accidents in anti-texting campaigns.

Honda said the premise of its campaign is that "if you can't text and complete an easy task, you certainly can't text and drive."

April is Distracted Driving Awareness month. Federal safety regulators call distracted driving a "dangerous epidemic on America's roadways." In 2014 alone, 3,129 were killed in distracted-driving crashes.

Edmunds says: Honda combats this growing problem with a unique approach that undoubtedly will be shared through social media.

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