Honda Accord, Nissan Leaf, Chevrolet Corvette Are Loyalty Award Winners | Edmunds

Honda Accord, Nissan Leaf, Chevrolet Corvette Are Loyalty Award Winners


DETROIT — The Honda Accord, Nissan Leaf and Chevrolet Corvette are among the winners of the IHS Automotive Loyalty Awards announced on Tuesday.

Ford once again took home overall top honors for having the most loyal customers.

The awards track an automaker's ability to retain owners over repeat buying cycles.

These are considered to be key industry awards since they are based on an analysis of nearly 16.5 million new vehicle registrations during the 2014 model year.

The Accord won the segment model loyalty award in the non-luxury traditional midsize car category. The Leaf won in the non-traditional compact car segment. The Corvette dominated rivals in the luxury sports car category.

Other winners included the Toyota Avalon in the non-luxury traditional full-size car segment, the Dodge Challenger in the non-luxury sport midsize car segment and the Jeep Wrangler in the non-luxury compact SUV category.

The Chrysler Town & Country grabbed the prize in the non-luxury midsize van segment, while the Kia Soul won the non-luxury compact SUV segment.

Maserati won the customer conquest title for the highest conquest as a percent of registrations.

"This year's winners have demonstrated superior performance in their ability to retain their customers among their models and brands," said Edouard Tavernier, IHS Automotive senior vice president, in a statement.

Edmunds says: This is an important list for car shoppers to peruse since it provides critical information from legions of other buyers.

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