While most of the cars have minor dings, Holiday Automotive saw it as an opportunity to pass along the savings to its customers, Rob Beane, chief operating officer at Holiday Ford, told Edmunds.
"We have a tag line, 'Minor dings mean major savings' and they are really shallow marks that you often can't see," Beane said.
Shoppers receive discounts on top of any current incentives or sales prices with the factory or other warranty remaining in effect.
Car buyers may also choose to forgo the Hail Sale reduction and have the dings fixed at the dealership.
"If minor dings are not your thing, we'll fix them for you," Beane said.
Forty cars were sold the first day of the sale, with one customer even requesting the most damaged car, Beane noted.
Edmunds says: A dealership is undaunted by stormy weather, which makes for happy customers.